Professional services firms by their very nature provide specialized work through highly trained staff. Marketing is entirely different than the services you provide, yet the success of your business depends on your ability to communicate and demonstrate why someone should hire you instead of another firm that does what you do.
HRD Communications' services bridge the gap between your expertise and your marketing needs. We help you to market strategically without detracting from your work with your core business. We understand what works. Our comprehensive marketing approach comes from years of experience in marketing for a variety of professional service firms
HRD Communications knows that a potential customer needs to see:
1. A strong brand
2. A high level of competency
3. A compelling message
4. An excellent reputation
5. A differentiating purpose
You need name recognition, and you need to be approachable, accessible and visible.
Our services are designed to help you generate new business. Our services boost your company’s name recognition and spread your message to the correct target audience. We give your firm’s leaders the tools to effectively communicate what they do, who they do it for and how they provide superior service.
Contact us today to schedule a free consultation and learn how HRD Consulting can help take your company to the next level.
Selecting which soda brand to pick at lunch is different than selecting who will design the restaurant. Choosing the right partner greatly impacts the success of the business.
Trust is critical in the buying process because staff must be highly skilled while offering a product that can't be touched.
Everyone knows what the Apple logo looks like. This is not the case with professional service companies.
Referrals are the number one way buying happens in professional services. People buy from people.
Projects typically last an extensive time and relationships can't be easily dissolved.
When a business needs legal counsel, they will hire one. Most likely a customer will buy from either your company or your competitor.
As a professional service firm, you are unique because you offer something that cannot be touched, and your work is highly specialized. Due to working exclusively with firm's similar to you, we understand how to differentiate you among your competitors by targeting your marketing efforts. Shoot us an email.
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